Eric Burdon and the Animals: "See See Rider"

October 17, 1966 (2 weeks)

For all the innovating that The Beatles were doing at the time, they couldn't do it all. For example, both Bob Dylan and Frank Zappa's Mothers of Invention had put out rock double albums prior to the Fab Four's 1968 two disc set The Beatles (aka The White Album) — with a select number of jazz artists predating them as well. John, Paul, George, and Ringo pioneered such practices as the use of feedback, doubeltracking, the use of tape loops, recording backwards, and made being compositionally self-sufficient a standard (among other things), so it really isn't necessary to credit them with innovations that they had nothing to do with. (Seriously, they did not invent the concept album) They were ahead of the game yet there weren't always there first — and occasionally they could even miss the bus on certain fads in the world of pop. One trend that the Fabs ended up being surprisingly late in adopting was releasing songs that clocked in at well over the three minute mark.

This is something that I've been noticing more and more as I've been covering the Canadian number ones from 1966. Up to this point, seven singles I've reviewed have sailed past three minutes (Lou Christie's "Lightnin' Strikes", The Vogues' "Magic Town", The Mamas and the Papas' "Monday, Monday" and "I Saw Her Again", The Rolling Stones' "Paint It Black", The Kinks' "Sunny Afternoon" and The Association's "Cherish") with another five (David and Jonathan's "Michelle", "Percy Sledge's "When a Man Loves a Woman", Tommy James and the Shondells' "Hanky Panky", The Hollies' "Bus Stop" and Los Bravos' "Black Is Black") coming just a few seconds short. The days of the trim two minute 45's going to the top appear to be coming to a close. (The Dave Clark Five's "At the Scene" has been the shortest of the lot with an economical one minute and fifty-two seconds).

Songs being three-or-so minutes may not seem like much of a change now but it represented a significant shift in pop. The release of both The Beatles' Rubber Soul and Bob Dylan's Highway 61 Revisited in 1965 began to shift pop and rock recording artists away from singles and towards albums. With more running time to play with, there was less of a need to keep songs on the shorter side. With more substances being taken by musicians, time became more elastic. The old worry that DJ's weren't about to play singles for any more than three minutes could easily be shrugged off: if they were going to cut it off at the halfway mark so they could yammer on then so be it.

Clocking at just over four minutes is "See See Ride" by Eric Burdon and the Animals. (They had simply been The Animals previously but departures and a retooling of the group led to a renaming; like most acts who are altered to an "...and the..." they were never the same afterwards) Extending a 7" past conventional times is not always a mistake — Bob Dylan's extraordinary "Like a Rolling Stones" famously went on for a remarkably fat-free six minutes— but it should only be done if there's no going any shorter. Being that this is an intense 12-bar blues without any frills beyond a trippy organ, Burdon and co. could have easily shaved it down to two-and-a-half minutes and no one listening would've been the wiser. But would I like it more had it been cut down? Possibly but I can't say for sure. Had it been, say, two minutes and twenty seconds, I wouldn't have grown as tired of it but perhaps I wouldn't have noticed it as easily had it not outstayed its welcome. What got me to pay attention was that it was getting on my nerves.

Eric Burdon was always a blues singer, he had the voice for it and he was such humourless individual that he couldn't have done well in any other genre. (That said, there is wit to be found in the blues but not when it came to the leader of The Animals; to be fair to him, many British blues singers tended to be overly earnest) "See See Rider" is an old time blues number by Gertrude "Ma" Rainey and one thing it never needed prior to this version was acid rock organ slithering through the entire thing. (Come to think of it, it still doesn't need one) I've long been a sucker for the likes of Booker T. Jones and Joe Zwainul but spotting a superfluous organ solo can be painfully obvious. Remove it and we're left with yet another competent but rather pointless Animals' blues tune; added on, it just comes across as lazily pandering to the trends of the emerging psychedelic rock movement. The pressure was surely on to compete with The Beatles and Stones but if any group wasn't going to be up for the challenge it was — with all due respect — The Animals.

The Beatles, fresh from being done as a lucrative but creatively stifled live act, would quickly adapt to the move away from the two minute pop song. The four minute running time of 1967's "Strawberry Fields Forever" would soon become the rule. Not coincidentally, this was also around the time that the golden age of the pop single came to an end. The Animals were never the most natural of stars and only ever put out a respectable if unremarkable batch of 45's so it wasn't the biggest loss for them. As a blues act, they may have been looking to stretch out. Which is great but only if you happen to like that sort of thing.

Score: 4