As followers of this blog will have no doubt noticed, the pickings have been awfully slim as of late. After a rather splendid — if short lived — run of excellence covering "Itchycoo Park", "I Wonder What She's Doing Tonight" and "Baby, Now That I've Found You", there has been very little of note. (The very fact that a Herman's Hermits hit is arguably the finest of the lot says it all) But even when held up against the mid-level chart toppers, the recent quality has been poor.
Thus, "A Beautiful Morning" is an appropriately welcome ray of sunshine to this space. Anything remotely listenable would've been appreciated but The Rascals' fifth RPM number one would be a highlight even if it had been alongside your average fare of the age. (Come to think of it, all this bubblegum pop detritus was your average fare of this particular age)
While their first two chart toppers - "Good Lovin'" and "Groovin'" respectively — had The (then) Young Rascals hitting the ground running, they struggled somewhat to recapture the frenetic energy of the latter and the laid back charm of the former. "A Girl Like You" and, particularly, "How Can I Be Sure" weren't disasters but they still couldn't hope to compete with their predecessors. While they continued to knock out number ones in Canada, returns seemed to be diminishing elsewhere, including in their native United States. While they would never quite return to rollicking heights of "Good Lovin'" (though I don't imagine they had much desire to do so), "A Beautiful Morning" is a return to the graceful R&B of "Groovin'".
While the image of The Rascals was not unlike many within psychedelic rock, they sounded much more at home alongside some of the finest soul acts of the era. Like The Rolling Stones on the much maligned Their Satanic Majesties' Request, The Rascals had already excised the acid pop from their systems with on fourth album Once Upon a Dream. It's a more than respectable work but it was bogged down by comparisons to The Beatles' tour-de-force Sgt. Pepper's Lonely Hearts Club Band. (Co-leader Felix Cavaliere didn't help matters when he hyped it as "Pepperish" to the Melody Maker in the lead up to its release) But with that out of the way, they could get back to what they did best: mellow vibes for the Beautiful People to trip out on.
And who couldn't love "A Beautiful Morning" (even if you happen to be one of those sad people who claim to hate hippies)? It's not unlike (them again) The Beatles' "Good Day Sunshine", only you likely haven't heard it too many times. Or it's like (jesus, lay off all the Fab Four talk!) The Beatles' "Good Morning Good Morning", only it's missing the cynical humour. (Which may or may not be a bad thing depending on who you ask and/or what mood they're in) It's so good that it managed to survive despite the better part of a decade as the theme song to McDonald's pimping out their Egg McMuffins. If you're anything like me then you might well hum it to yourself as you're walking the dog or heading over to catch the bus — even if it happens to be miserable out. And if you happen to be one of those silly night owls then you probably don't deserve to have this minor masterpiece in your life anyway. That's right: I said what I said.
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Finally, a little more on their re-christening from The Young Rascals to simply The Rascals. While hardly the most radical re-branding, it was apparently important enough for them to go through with it at the start of 1968. It was the name they had intended but they hadn't been permitted previously. Personally, I prefer the original. We've already met the rather poor Spanky and Our Gang and we didn't need yet another pop group who brought to mind the likes of Alfalfa and Buckwheat, particularly at pretty much the same time. Either way, though, it isn't a great name and one that didn't really suit them anyway. While they were able to carry on successfully after the name change (at least for a while), you have to wonder if it was really worth the trouble. In any case, they're hardly the only example of a good group with a lousy name (English sophiti-pop group Prefab Sprout are still the champs in this regard) so that's all I'll say on the matter.
Score: 8




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