It was 1970 and the landscape of a new generation of British rock and roll stars seemed bleak. A young Marc Bolan was still a hippie love guru fronting the still unshortened Tyrannosaurus Rex. The group formerly known as Ambrose Slade and now The Slade was trying to shake their skinhead roots. Bryan Ferry was teaching ceramics at London's famously progressive Holland Park School. David Bowie and Elton John were still struggling musicians with the former already being labelled a one-hit wonder. The Sweet were trying (and failing miserably) at making it as a bubblegum pop sensation. A year or two later they'd all be Glam Rock royalty.
Like a lot of subgenres, glam didn't mean anything until it suddenly meant everything. While they were still a decade out from music videos becoming commonplace (at which point many of the groups they had influenced were becoming popular), it was perhaps the first style to really benefit visually, especially since more and more British households had colour TV sets. Britons of a certain age will wax about how arresting it was seeing Bowie perform "Star Man" or Bolan's re-christened T.Rex doing "Hot Love" on Top of the Pops: while the singles themselves were fantastic, the makeup and outlandish gear the two sported proved just as significant.
The term 'glam rock' had yet to be coined and the presentation was still a ways away but the very first glam smash came in the spring of 1970. Rather than coming from the UK though, it grew out of San Francisco's hippie subculture. Spirituality had been at the core of flower power and youths experimenting with LSD but many were beginning to leave acid behind. Some moved on to even harder drugs. Others pursued religion with many winding up in all sorts of dangerous cults. The smart one in all of this proved to be Norman Greenbaum who turned acid-soaked folk into a charming gospel groove that espouses an enlightened and even chummy connection with Jesus Christ.
The key word in the lyrics of "Spirit of the Sky" is 'recommend'. I love the idea that Christ is just some friendly dude who puts in a good word for you in the afterlife, not unlike a friend of a friend who recommends you for a job. Or what about the idea that he's going to be "set up with the spirit in sky" like it's a blind date or something. This afterlife seems resassuringly casual. It's not something to fear. Try not to be a sinner but, otherwise, don't sweat it too much. As an atheist who attends church (don't ask), this appeals to me.
Being proto-glam (or, as Aidan Curran puts it, "the John the Baptist of glam"), it's fascinating to consider the false promise that the British glam acts may have inferred from "Spirit in the Sky"'s North American success (it peaked at number three on Billboard's Hot 100 in addition to topping the RPM hit parade). T.Rex had only one Stateside smash with the re-christened "Bang-a-Gong" while Slade wouldn't crack the American Top 20 until the eighties when "Run, Run Away" gave them a fluke hit (and they remain beset with a prevailing falsehood that "Cum On Feel the Noize" is a Quiet Riot song; and, yes, I am aware that the hair metallers covered it). Roxy Music's belated US ascendancy — such as it was — missed out of their creative peak which led to the assumption that albums like Siren and Avalon are their best (they are not though the latter is very good). It took Bowie forever to catch on in the States. Elton John did become huge but he was more of a rock 'n' roll spectacle than a glam rock jewel. Granted, The Sweet did all right for themselves. Still, glam didn't really hit it big in North America like it did back in Britain. (As for north of the border, it wouldn't be until the rise of disco and punk that there would be a homegrown glam chart topper and there was only the one at that) Curious that it would be an American who got it all going.
Greenbaum tried it out as a folk song but it wasn't until his record label got a hold of it that "Spirit in the Sky" actually started going places. Here is another layer to just how unconventional it was: a non-Christian gospel song by a secular Jew who also happened to be an American pioneering a style of music that resonated far more over in Britain backed by a record company who helped make it better. Is it any wonder Greenbaum failed to have another real hit? He lucked out in his first opportunity but how can he have been expected to recapture something so unlikely?













