At a time when everyone else was in thrall to psychedelia and flower power, [insert sixties' band or artist's name here] went against the grain with a back to roots album that proved to be both acclaimed and highly influential.
I have never actually read the above statement verbatim but I might as well have. Certainly similar sentiments have been said about a lot of acts from the late sixties. Just off the top of my head, there's The Band, The Beatles, The Rolling Stones, Van Morrison, The Velvet Underground, The Byrds, Bob Dylan, The Beach Boys, Elvis Presley and The Kinks who were all credited with going against convention. (And there may well be others for all I know)
To be sure, there were holdovers and/or late comers to acid rock by decade's end. Santana's self-titled debut combined psychedelic rock with the burgeoning jazz fusion along with Latino influences. The smash hit musical Hair brought tripping and hippie love to the Broadway stage. (More on what Hair did to the pop music scene in general very soon!) Tommy James and the Shondells had already had a Canadian number one earlier this year with the acid-soaked "Crimson and Clover". And then there was "Time of the Season", a certifiable classic of the genre.
Except The Zombies recorded their signature song — even if "She's Not There" makes a convincing case of its own — way back in September of 1967 at roughly the same time that psychedelic albums such as The Beatles' Magical Mystery Tour, The Byrds' The Notorious Byrd Brothers and Love's Forever Changes were also being worked on. They were hardly being contrary themselves. Though popular when it eventually came out, there were thoughts that the time for "Time of the Season" had already passed. ("They already seemed to be over," observes critic David Hepworth who admits to not being terribly interested in The Zombies at the time, a sentiment evidently shared by a surprisingly large number of Britons) The spirit of '68 brought about a newfound militancy in tracks like the Stones' "Street Fighting Man" and the Fab Four's "Revolution". Rock 'n' roll revivalism was everywhere. Could a song be less than two years old and already seem dated?
Fortunately, the militancy of '68 had gone on hiatus by the time 1969 rolled around. (Though considering this was also the year of Richard Nixon's first term, the Manson Family murders and the disastrous Altamont Festival, there still were troubles aplenty) John Lennon and Yoko Ono had only just done their first Bed In for peace and Woodstock was still months away so The Zombies suddenly had the jump on the competition by being so stuck in the past.
Any worries that "Time of the Season" would have failed to connect were soon put aside when it became a major hit (though, as I have already stated, not in The Zombies' native UK) and its subsequent status as an all time great of its era. It's easy to see why: it has a cool, mellow vibe soaked in a dense haze of incense and ganja and its chorus ("it's the time of the season for loving") is a charming throwback to the past without the feeling that we're being hectored like in Buffalo Springfield's "For What It's Worth". Still, I want to love it but can only bring myself to like it quite a bit. One listen and it's absolutely brilliant but after several plays its slightness starts to reveal itself. It doesn't take long for the lyrics to start repeating. A more talented songwriter might added more meat to that bone. And in light of what Manson and a whole generation of ultra creepy cult leaders were getting up to, the verse of "what's your name? / who's your daddy?" starts to feel unsettling when it's stated a second time.
Even with all that said, I'll still take this over the bulk of that rootsy crap that was flooding the record shops and airwaves as the sixties began to draw to a close. I appreciate that they were all going against the grain at the exact same time but it took a slow burn hit recorded nearly two years earlier (oh and I haven't even gone into how The Zombies had broken up by this point with singer Colin Blunstone forced to take a job in insurance because he was so damn broke) to expose a harsh truth: the finest minds in rock could no longer be trusted to create some of the finest pop.
Score: 8













