As everyone knows by now, the shift from one decade to another is largely meaningless. The future that we either can't imagine or are far too fanciful about doesn't occur simply because, say, the fifties comes to an end and is replaced by the sixties. (This is a fact that has been easier to accept in the post-Millennial world of climate change and regressive conservative policies) At best, a decade is able to soft launch and then gradually fade away over the course of roughly five years.
English critic Taylor Parkes has labeled the era from 1978 to 1983 as the 'eighventies', a period in which the seventies closed out and eighties opened up over the same time. Pretty much the same thing happened ten years earlier as well during what might have been dubbed the 'sevixties'. Musically speaking, one the first signs of this transition was the rise of hard rock in around '68, which will be coming to this blog in a few weeks. The other was what was to become Philly soul.
Smooth African-American pop was nothing new in the late sixties. This blog has already encountered The Rays' "Silhouettes", The Silhouettes' "Get a Job" and The Platters' "Smoke Gets in Your Eyes" while much of Smokey Robinson's sixties output ("You've Really Got a Hold on Me", "The Tracks of My Tears", "I Second That Emotion": damn, how did he never have a Canadian number one?) leaned towards the slick side, even by Motown's standards. But very little until now had been so lush, so produced. In a rare case of black music borrowing from white pop, the influence of Phil Spector, Brian Wilson and baroque pop really began to grasp on to soul.
There will be far better examples of Philly soul to come — especially with the rise of funk music which gave it the shot in the arm it needed — but The Delfonics' "La-La (Means I Love You)" is as good enough a place to start as any. The original lineup of brothers William and Wilbert Hart and Randy Cain had gorgeous harmonies, the kind of which even The Temptations would have envied. Their signature song is really nice to have on but it does lend itself to being relegated to the background. It isn't especially moving or heart stopping the way seventies' soul acts — or even some eighties' quiet storm artists — managed to do with relative ease. It's just there. A good if unremarkable song in a year with its fair share of dismal pop hits. Better music would eventually come along, even if the 'sevixties' also had more than enough crap to answer for.
Score: 6
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