They would later become 'Dawn featuring Tony Orlando' (even though his nibs was the focal point of the group rather than being the implied guest star) and then 'Tony Orlando and Dawn' but, first, they were simply known as 'Dawn'. With so much emphasis on the singer, it's a wonder they didn't just end it and become 'Tony Orlando and to Hell with Those Losers in Dawn'. But it wouldn't be until their ultimate break-up in the late seventies that it became the solo project that it had long been in all but name.
Wikipedia describes the band name was used for "obscuring the actual performers". The rock quartet on the cover of "Knock Three Times" is meant to be a fictional group, although I think that only applies to the trio of clean-shaven gentlemen on the left; on the right, is what I am pretty sure is Tony Orlando trying to do as convincing a job as he can looking the part of a true blue rock 'n' roller. Maybe it's the stache, maybe it's the perm, maybe it's the well-nourished body type (or maybe it's a combination of all three) but he can't pull it off. The gaunt dude on the far left, however, is a sex machine, party animal who embodies everything about the rock lifestyle — except, perhaps, the music.
One listen to "Knock Three Times" and it is clear that this photo is a ruse. The seventies will produce many former rockers who chose to go soft or who went disco but Orlando was above all that. He had long been a jobbing middle-of-the-road pop guy and now the culture had finally caught up with him. Not so much an opportunist as an individual who had commendable patience. There, I did it. I showed some respect for Tony bloody Orlando.
But wait! There's more! I also think his second major hit (the first, "Candida", was kept off the top of the RPM charts by Neil Diamond's the equally MOR "Cracklin' Rosie") is not too bad. "Knock Three Times" is hardly genius pop but it's inoffensive enough and in that catchy sweet spot. Tom Ewing reckons Orlando overdoes his vocal but I don't hear it myself. The Popular blogger is also bothered by having only just worked out that the girl he's fancies is in the apartment just below him rather than above. My only issue here, however, is that if someone's knocking three times it probably means they want me to turn the noise down; I wouldn't take it as a signal for a booty call. Still, why should I question the romantic overtures of a Lothario in those pre-text message iron age days? Just as I shouldn't be too harsh on a reasonable single in a year with some far more questionable selections. To wit...












